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Web Analytics Tips |
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Using Ad Tracking ToolsRead about Web Analytics Tips on analyticstips.com. This article about "Using Ad Tracking Tools" will help you learn more about Web Analytics Tips and traffic analysis. analyticstips.com specializes in Web Analytics Tips. Learning about Web Analytics Tips is incredibly important to webmasters, as it helps us learn about the effectiveness of our marketing campaigns, traffic levels, and more. You HAVE to know how well your ads are doing. You cannot just cast thousands of them into the wind and HOPE that maybe you will get the odd result. You must know where is good for your offer, which ads pull best, etc. You need to test and test some more. Indiscriminate free advertising will not generate sufficient results for the amount of effort you'll put in. It will get some results, but you'll be working hard, not smart. In order to not have to post ads 48 hours a day for 2 clicks in return, you must narrow it down by testing so that you can then spend your precious time concentrating on what works best. So how do you test? There's lots of methods, but let me show you how to make use of some of the simplest online tracking tools for your URLs. The first one I have been testing myself is the free service from LinkCounter.com http://www.linkcounter.com Go there and set up a FREE account. You paste your 'real' links (the web addresses you want people to actually go to) into their system and they give you a 'new' link that you would publish in your ads. How easy can it get? You can set up as many as you like and keep adding to them, as you wish. You only need one account to track multiple links, ads, websites, offers, affiliate schemes, whatever. Every day, they send you a report by email that tells you how many clicks you got on each of the different links you set up. Here's an example from my report: Link Title: EACZ Bravenet Classifieds Link URL: pub21.bravenet.com/classified/show.asp?usernum= 1800611284&cpv=1 Link : http://www.linkcounter.com/go.php?linkid=69653 Date: Clicks 2000-12-11 2 I gave it the title I wanted to see so that I could identify it. The Link URL: is the real one (online classifieds) and Link: is the one I publish, which is the one that 2 real live people actually clicked on that day. (Impressive eh?) I can see several benefits and uses for this: => If you have a very long URL, it saves it getting chopped in half in a newsletter or any other email message as the original one in this example obviously would. If it gets chopped, it won't be 'clickable', which means to work someone would need to copy and paste it in bits into their browser. Yeah! You think so? No-one bothers, because that takes too much effort. In reality, they will either click what comes in the first half ending up at the wrong place -- usually the right place, but without your reference on, or more likely, they will just skip it altogether. => linkcounter.com is generic -- it doesn't identify your program so there is an element of 'surprise' that will help you get the click. People don't click if they think they've seen it before. => It's cheat-proof. It is still a URL with a number on the end, but if anyone tries to take the numbers off this, they'll just get an error or go to linkcounter. If they knock the numbers or reference off your affiliate URL, then they may still end up at the program, but you won't earn the commission. => You will find out if anyone actually IS clicking! Track a whole ad campaign If you use different linkcounter links, for the same URL, but with different ads or for the same ads in different ezines, (give each one or 'campaign' a title that you'll remember), you'll find out which ones work best so you know where to advertise again or if you should maybe 'tweak' your ads for better results. You can also use this on your website, but you don't need to have one to use it. You can also enter an amount, say if you are in a program that pays you 10 cents per click and it will add them up so you can double-check this against your commission check. This doesn't mean you should NOT get your own website, domain and home on the web. If you have that already, then you can use this to see how many people are clicking away to certain links within your site, both internal or external. Your log files should tell you where people go internally, but if you don't have them, here's an alternative. Your log files don't send you email each day as this does! You'll also find a similar concept at: http://www.roibot.com/ Or you can do your own ad tracking. At the most simple, give each campaign it's own page with a (preferably invisible) counter on. If you do have access to log files on your site, 'key' your URLs with references of your choice so you can count the responses to each. Or set up different redirect pages for each ad to see which ones get hits. You can get the code for a redirect page, here: http://www.tucats-design.com/eacz/code.html Just don't leave it to chance, or you'll spend more time chasing your own tail than actually making progress or PROFIT.
Pamela Heywood is webmistress of http://www.tucats-design.com Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15
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